Price it right the first time. Sell with construction-grade accuracy.
Ferris Zahedi PREC* combines real estate market data with a construction project manager's eye — so your asking price, presentation, and timing reflect what your home is actually worth.
No-obligation evaluation — Ferris will follow up directly with a pricing range and next steps.
Most pricing mistakes aren't about the market — they're about what's missing from the comps.
A typical CMA compares square footage and recent sales. Ferris also accounts for condition, deferred maintenance, and renovation upside — the details that shape what buyers will actually pay.
Construction-Informed Pricing
Pricing strategy that accounts for condition, age of major systems, and renovation cost — not just square footage and comparable sales.
Pre-Listing Improvement Advice
A clear read on which fixes and upgrades return value at sale, and which ones are a waste of money before listing.
Marketing & Negotiation
Professional presentation, accurate disclosure, and negotiation backed by a defensible, construction-aware valuation.
A seller process designed to protect your price.
Free home evaluation
A construction-informed walkthrough and market comparison to establish a realistic price range.
Pre-listing strategy
Targeted recommendations on repairs, staging, and presentation that actually move price.
Marketing & listing
Professional photos, MLS®/DDF listing, and targeted promotion to qualified buyers.
Offers & negotiation
Evaluating offers on price, conditions, and buyer strength — not just the headline number.
Subjects & closing
Coordinating inspection, financing, and closing so the sale completes smoothly.
The pricing and prep mistakes that cost sellers real money.
These are the most common, most expensive mistakes Ferris sees sellers make before listing — and how a construction-informed pricing strategy avoids them.
- Overpricing based on a neighbour's sale price without adjusting for condition
- Spending on renovations that don't return value at resale
- Not disclosing known issues, creating risk after closing
- Pricing aligned to construction-informed comps and current demand
- Targeted, low-cost improvements that actually move buyer perception
Know what your home is worth — before you list.
A free, no-obligation home evaluation that accounts for condition, comparable sales, and renovation upside — not just an automated estimate.
Common questions from sellers.
Ferris Zahedi PREC* factors in renovation cost, deferred maintenance, and what buyers will actually budget for repairs — so your asking price reflects real market conditions, not just recent comparable sales.
Not always. Ferris reviews your home and tells you which upgrades return value at sale and which ones won't — so you don't overspend on the wrong improvements.
It depends on pricing, condition, and current market conditions in your specific neighbourhood. A free home evaluation gives you a realistic timeline and price range up front.
A walkthrough of your property, a comparable-sales analysis, and a written, no-obligation price range with notes on anything affecting value.
Start with a free, no-pressure home evaluation.
Book a conversation with Ferris Zahedi PREC* — no obligation, no pressure.